First-class airline bet is economically well-timed
https://www.reuters.com/commentary/breakingviews/first-class-airline-bet-is-economically-well-timed-2026-04-02/
It’s also possible that sustained high oil prices could hit equity markets hard, leading to a negative “wealth effect” that dents animal spirits and therefore travel among the world’s richest fliers. Still, markets are not quite there yet. And higher fuel costs necessarily call for higher fares. Leaning on those better able to afford it simply makes financial sense.
https://www.reuters.com/commentary/breakingviews/first-class-airline-bet-is-economically-well-timed-2026-04-02/
It’s also possible that sustained high oil prices could hit equity markets hard, leading to a negative “wealth effect” that dents animal spirits and therefore travel among the world’s richest fliers. Still, markets are not quite there yet. And higher fuel costs necessarily call for higher fares. Leaning on those better able to afford it simply makes financial sense.