India Is Gripped by a Spiritual Tourism Boom as Faith Becomes Fashionable
https://www.bloomberg.com/news/features/2025-05-23/india-sees-spiritual-tourism-boom-as-religion-becomes-cool
Sacred sites are increasingly popular as the government promotes pilgrimages and Instagram influencers help make religion cool.
India: A Sacred Geography by Diana L Eck – review
https://www.theguardian.com/books/2012/jul/27/india-sacred-geography-eck-review
https://www.bloomberg.com/news/features/2025-05-23/india-sees-spiritual-tourism-boom-as-religion-becomes-cool
Sacred sites are increasingly popular as the government promotes pilgrimages and Instagram influencers help make religion cool.
https://www.theguardian.com/books/2012/jul/27/india-sacred-geography-eck-review