How Costco’s Kirkland Signature Brand Became a Powerhouse
https://www.wsj.com/business/retail/how-costcos-kirkland-signature-brand-became-a-powerhouse-29a8132d
Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.
https://www.wsj.com/business/retail/how-costcos-kirkland-signature-brand-became-a-powerhouse-29a8132d
Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.