Attention Economy


Wednesday, December 22, 2021

Shein and the Rise of Ultra-Fast Shopping

How Shein beat Amazon at its own game – and reinvented fast fashion
https://www.theguardian.com/fashion/2021/dec/21/how-shein-beat-amazon-at-its-own-game-and-reinvented-fast-fashion
By connecting China’s garment factories with western gen-Z customers, Shein ushered in a new era of ‘ultra-fast’ shopping