Attention Economy


Monday, June 21, 2021

Douglas Copeland on Defining Generations

Douglas Coupland on Generation X at 30: ‘Generational trashing is eternal’
https://www.theguardian.com/books/2021/jun/19/douglas-coupland-on-generation-x-at-30-generational-trashing-is-eternal
“The false assumption of human sameness is a key ingredient in generational discussions, because without it, you can’t demonise younger people – and there’s a ton of money to be made from demonising the young. It has been entertaining for me over the last 15 years to see the exact same venom that was thrown at Gen X being thrown at Gen Y (millennials): they whine, they’re lazy, they’re useless and all of that. I think that kind of generational trashing is actually eternal human behaviour – we all just never collectively lived long enough before to see it repeatedly deployed”.