Interesting case study
https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/08/01/the-rise-and-decline-of-moviepass-the-subscription-service-that-flew-too-close-to-the-sun
Related:
https://www.theguardian.com/film/2018/aug/13/the-rise-and-fall-of-moviepass-how-netflix-for-cinemas-fell-apart
Related:
https://www.theguardian.com/film/2018/aug/13/the-rise-and-fall-of-moviepass-how-netflix-for-cinemas-fell-apart