Pokémon Go – An Example of Herd-Like Behavior

Nintendo benefits from Pokémon Go craze:

https://www.washingtonpost.com/news/the-switch/wp/2016/07/12/what-is-really-behind-the-pokemon-go-craze/

“The game is perhaps the first real success story of the use of augmented reality technology, which blends the digital and real world together. The combined effect is part bird-watching, part geocaching, part trophy-hunting, with a heavy dose of mid-1990s nostalgia.”

Nintendo stock price spikes –
http://www.wsj.com/articles/pokemon-go-fueled-nintendo-just-keeps-going-1468302369