Attention Economy


Friday, May 27, 2016

Behavioral Economists on the True Cost of Waiting in Lines

Waiting in Line for the Illusion of Security by SENDHIL MULLAINATHAN and RICHARD H. THALER
Economists SENDHIL MULLAINATHAN and RICHARD H. THALER note:
“You might object that such measurements are pointless because this time spent is a small price to pay for safety. That’s true, but only up to a point. It is an illusion to think that, by waiting in line, we are buying complete safety. In every domain, we make a trade-off between risks and costs. We do not post 10-mile-per-hour speed limits on all highways, even though that would be safer. We try to find a balance between travel time and fatalities.”

Related:
Some aspects of modern life are not so great
http://www.nytimes.com/2016/05/19/us/tsa-airport-security-long-lines.html