A Case Study in Luxury Automotive Pricing

Jaguar's Pricing Strategy
Market share vs. Cachet – It is all about pricing:

http://www.theguardian.com/business/2015/sep/04/unemployment-rate-furloughs-layoffs-us-economic-recovery

http://www.nytimes.com/2015/09/04/business/international/indian-automaker-tata-aims-to-restore-jaguars-cachet-in-us.html