Thaler on Behavioral Economics

Chicago economist Richard Thaler on ‘Behavioral Economics’

http://www.nytimes.com/2015/05/10/upshot/unless-you-are-spock-irrelevant-things-matter-in-economic-behavior.html

Related:

http://www.economist.com/news/finance-and-economics/21650588-behavioural-economics-has-made-headway-still-has-long-way-go-more-kirk