Auto Sales in Emerging Markets
After achieving success in China, GM and SAIC turn their attention to the competitive Indian market. A risk might be the perception of Chinese quality:
“The joint venture also needs to change consumer perceptions that Chinese products are of inferior quality, said Bill Russo, a Beijing-based senior adviser at Booz & Co.
M.S. Thapa, 72, owns a security guard service in suburban New Delhi that uses three Maruti minivans to transport workers. He said he would choose an Indian vehicle over a Chinese one in the same price bracket.”