Attention Economy


Thursday, June 19, 2014

Must Read – ‘THE DISRUPTION MACHINE”


THE DISRUPTION MACHINE: What the gospel of innovation gets wrong.
BY JILL LEPORE

Jill Lepore offers a blistering (and frankly, a much needed) critique of Christensen’s thesis of disruptive innovation. Lepore wisely observes:
“Every age has a theory of rising and falling, of growth and decay, of bloom and wilt: a theory of nature. Every age also has a theory about the past and the present, of what was and what is, a notion of time: a theory of history.”