Attention Economy


Sunday, October 30, 2016

The “Superstar” Effect

Globalization and technological changes have allowed popular sports team to access audience members worldwide. Consequently, popular stars at the biggest clubs are paid far more than their predecessors. Latest example:
“Gareth Bale will earn £150m over the next six years in salaries and bonuses after signing a contract extension with Real Madrid until 2022 that will make him the best-paid player in the world…Negotiations over an extension have been continuing for several months between Real and Bale’s representative, Jonathan Barnett, with an agreement reached a few weeks ago. It is understood the contract is worth more than £600,000 a week before tax with the buyout clause set at €1bn (£900m). It is believed to be one of the biggest in the history of the sport. That is the equivalent to around £350,000 a week after tax, more than the estimated £288,000 Real pay Cristiano Ronaldo. Negotiations over a new deal for the Portuguese have not yet been finalised.”