Attention Economy


Sunday, November 17, 2024

The Role of Language

Thought Experiment 5: Wittgenstein’s Beetle
Language can function only because there are public criteria for acceptable usage.
“Suppose everyone has a box with something in it: we call it ‘a beetle’. No one can look in anybody else’s box, and everyone says he knows what a beetle is only by looking at his beetle. Here it would be quite possible for everyone to have something different in his box.”
However, and this is Wittgenstein’s point, even if your box contained something different from my box (perhaps your beetle has an extra antenna, perhaps in your box is a coin, or perhaps it is empty), that wouldn’t necessarily stop us using the term “beetle” in the same way. What’s in the box could be irrelevant. In a similar vein we might ask how you know that when you think of the colour red, others have the same colour in mind. What matters is not how we experience colour but that we use colour terms with reference to the same things, such as tomatoes and post boxes.