Attention Economy


Friday, September 27, 2024

The Flypaper Effect

The Fed Made Its Move. Why Didn’t I?
Although I’ve written many times that inertia is the most powerful force in the financial universe, I too had gotten stuck in what economists call “the flypaper effect”: wherever money lands, it sticks. Once we choose to open an account in a particular fund, we tend to leave it there, even if we know there’s a better place for it.