Attention Economy


Tuesday, April 9, 2024

Dynamic Pricing and Price Discrimination

Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount
The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.
 
More and more industries are adopting “dynamic pricing” — and consumers aren’t happy.
 
The algorithms quietly stoking inflation
https://www.newstatesman.com/business/economics/2023/07/algorithms-stoking-inflation
The prices of most goods are not set by humans, but by automatic processes set to maximize their owners’ gains.
 
Why Surge Prices Make Us So Mad: What Springsteen, Home Depot, and a Nobel Winner Know
https://www.nytimes.com/2017/10/14/upshot/why-surge-prices-make-us-so-mad-what-springsteen-home-depot-and-a-nobel-winner-know.html
 
Related: https://www.nytimes.com/2022/02/26/technology/price-swings-amazon.html