Attention Economy


Tuesday, March 26, 2024

Gen Alpha – Worse than Gen Z?

Millennials gave birth to ‘Generation Alpha.’ Are these kids already doomed?
Born between roughly 2010 and the end of 2024, “Generation Alpha” is the demographic successor to Gen Z. Its oldest members are not quite ready for a quinceañera, while its youngest will be conceived in the coming weeks.
When the last of them arrive this December, they’ll close the largest cohort of children ever to exist on Earth. There are already concerns that the kids aren’t “alright.” The overwhelming majority have yet to graduate elementary school, and 1 in 5 are still in diapers, yet they are widely being called “feral,” “illiterate” and “doomed” on YouTube and TikTok — where alphas themselves make up a large and growing share of users.
Blame bad parenting by millennials or tech companies or both — but many of those responsible for setting the discourse online agree we should be worried for them.