Attention Economy


Sunday, October 29, 2023

Gen X – The Forgotten Generation

My Generation: Anthem for a forgotten cohort
https://harpers.org/archive/2023/09/my-generation/
Justin E. H. Smith:
It seems, now, that the historical meaning of Gen X’s famous aversion to selling out cannot really be understood without considering the world that was being actively created by our parents in the years of our generation’s formative experiences. We were, it seems to me now, doing our best to preserve postwar youth culture (and even interwar youth culture, as we’ve seen) against the rising force that would, soon enough, cast us into whatever came next: the world whose most important narratives are shaped by algorithms, and in which the horror of selling out no longer has any purchase at all, since the ideal of authenticity has been switched out for the hope of virality. We tried, and we failed, to save the world from our parents—that is, to reverse or at least slow down the degeneration of the hopes that they themselves had once cherished. And because we failed, we have been written out of history.