Attention Economy


Monday, April 24, 2023

How to Innovate

If There Are No New Ideas, How Do We Keep Innovating?
https://www.nytimes.com/2023/04/24/opinion/sheena-iyengar-innovation.html
Now comes a book by Sheena Iyengar, who is herself blind, that I’m tempted to call original, except that she (like Twain) would undoubtedly insist that there’s nothing new under the sun. In “Think Bigger: How to Innovate,” Iyengar writes that thinking bigger is about assembling old ideas in a new way. Sounding much like Twain in 1903, she writes that all successful innovators are “strategic copiers,” who “learned from examples of success, extracted the parts that worked well, imagined new ways of using those pieces, and combined them to create something new and meaningful.”