In quest to go global, NBA has long eyed India.
https://www.washingtonpost.com/sports/2021/03/08/princepal-singh-nba-india/
Cricket’s Popularity in India
https://www.forbes.com/sites/tristanlavalette/2021/01/19/indias-greatest-test-cricket-series-victory-stuns-australia/
“Mighty India might be the LA Lakers of cricket. Filthy rich and boasting the most talent – just like those glitzy NBA defending champs – can make them easily cast as villains. India are cricket’s goliath and pretty much run the sport through their governing body’s stranglehold”.
https://www.washingtonpost.com/sports/2021/03/08/princepal-singh-nba-india/
https://www.forbes.com/sites/tristanlavalette/2021/01/19/indias-greatest-test-cricket-series-victory-stuns-australia/
“Mighty India might be the LA Lakers of cricket. Filthy rich and boasting the most talent – just like those glitzy NBA defending champs – can make them easily cast as villains. India are cricket’s goliath and pretty much run the sport through their governing body’s stranglehold”.