Attention Economy


Monday, July 3, 2017

Zillow Learns a PR Lesson

How Zillow Became an Internet Villain by Megan McArdle
McArdle notes:
“I’ve now been writing for the web for 16 years, and yet, I am still capable of wonder at the vast opportunities this technology offers to make a fool of yourself.  In the old days, fools were made on a local, artisanal basis, strictly for the entertainment of the neighbors. Now, thanks to the miracle of electronic communications, with a few keystrokes, we can become fools to the world.”