Attention Economy


Tuesday, August 30, 2016

Manufacturing Fetishism

John Kay’s timely piece is worth reading – The economics and politics of manufacturing fetishism
“The rear cover of the iPhone tells you it is designed in California and assembled in China.  The phone sells, in the absence of carrier subsidy, for around $700.  Purchased components – clever pieces of design such as the tiny flash drive and the small but high performing camera – may account for as much as $200 of this. The largest supplier of parts is Apple’s principal rival in the smartphone market, Samsung. ‘Assembled in China’ costs around $20. The balance represents the return to ‘designed in California’, which is why Apple is such a profitable company.
When you buy a drug, or an aircraft engine, or an iPhone, you are not paying for the materials. Nor for the manual labour that put it together. You are paying for the research and the design. When you buy the suit, or the aircraft engine, you are paying for some labour – but the highly skilled labour which (at Rolls Royce) controls the machine or (on Saville Row) cannot yet be matched by machine.”

Related:
http://vivekjayakumar.blogspot.com/2016/08/the-misguided-obsession-with.html