Attention Economy


Sunday, April 3, 2016

Doing Business in Emerging Markets

An interesting article by Jose Santos of INSEAD:
Santos notes:
“It was often assumed that globalisation would only favour large multinationals from the developed world, which could transfer physical as well as intangible assets within themselves cheaply and efficiently. Their ability to outsource and offshore activities to emerging economies ensured costs remained low, thus strengthening their domination.
But what goes around comes around. Globalisation also affords local players in emerging economies the access to the same modular designs, product components, contract manufacturing, and cross-border M&A opportunities to bolster their competitiveness in their home markets in ways that weren’t possible in the past. China’s Xiaomi Inc., for example, sells mobile phones in China which are engineered and made with technologies, components and manufacturing services by the same American, Japanese, and Taiwanese suppliers that serve Apple and Samsung.”