Attention Economy


Saturday, October 31, 2015

Technology Spending and Productivity

An interesting piece –
“Large companies often spend a good deal of money on cultivating their technology, but a new study suggests nearly 70 percent of what they spend may be misallocated.
In a study, Genpact Research Institute recently found that, of nearly $600 billion spent on digital projects, almost $400 billion of it was invested in projects that fall short of expectations and returns on investment (ROI). In fact, much of what companies invest in technology sustains existing, or "legacy" systems, rather than new technology, the report found.”