Attention Economy


Saturday, September 5, 2015

Multitasking in the Modern World

Tim Hartford’s interesting FT piece on multitasking:
Hartford notes -
“Three psychologists, Karin Foerde, Barbara Knowlton and Russell Poldrack, recruited students to look at a series of flashcards with symbols on them, and then to make predictions based on patterns they had recognised. Some of these prediction tasks were done in a multitasking environment, where the students also had to listen to low- and high-pitched tones and count the high-pitched ones. You might think that making predictions while also counting beeps was too much for the students to handle. It wasn’t. They were equally competent at spotting patterns with or without the note-counting task. But here’s the catch: when the researchers then followed up by asking more abstract questions about the patterns, the cognitive cost of the multitasking became clear. The students struggled to answer questions about the predictions they’d made in the multitasking environment. They had successfully juggled both tasks in the moment — but they hadn’t learnt anything that they could apply in a different context.That’s an unnerving discovery. When we are sending email in the middle of a tedious meeting, we may nevertheless feel that we’re taking in what is being said. A student may be confident that neither Snapchat nor the live football is preventing them taking in their revision notes. But the UCLA findings suggest that this feeling of understanding may be an illusion and that, later, we’ll find ourselves unable to remember much, or to apply our knowledge flexibly. So, multitasking can make us forgetful — one more way in which multitaskers are a little bit like drunks.”