Attention Economy


Wednesday, September 30, 2015

A Good Business Case Study – Suzlon’s Extraordinary Journey

Suzlon, which was once a mighty global player in the wind energy space, has had a turbulent few years:
“Its turnaround is a story of how lenders can work with their borrowers to help a company get back on its feet while ensuring they recover their dues; a story of how a well-meaning white knight with deep pockets can change the tide of fortune; and, most importantly, of how a promoter can redeem himself by setting his ego aside, putting the company’s interests before his own, and selling assets that may have been the crown jewels of his business.”