Attention Economy


Friday, September 26, 2014

Economic Drivers Underlying India’s Mars Mission

Samanth Subramanian in his New Yorker piece notes:
“For the Mars orbiter, however, the journey was the thing. “I would say eighty-five per cent of our mission is for technology demonstration,” K. Radhakrishnan, the chairman of the Indian Space Research Organisation (ISRO), told the Indian Express. There are both tangible and intangible benefits to be found in this demonstration: better research capabilities, the glint of prestige, even a nation freshly inspired by science. But in tandem, a hard-nosed interest is at play. The success of the mission and its attendant publicity will drive more business towards Antrix, ISRO’s commercial arm, which sells spacecraft hardware and software, leases transponders, and—most spectacularly—builds and launches satellites for others.”

Related,
Getting to Mars (The Cheap Way)
http://theconversation.com/billion-people-hold-their-breath-as-india-becomes-the-first-asian-country-to-reach-mars-32071