Economics and International Affairs Blog
A blog by Vivekanand Jayakumar
Attention Economy
Thursday, September 9, 2010
Pepsi vs. Coke in India
There are advantages to being an early entrant in a rapidly growing emerging market:
http://www.bloomberg.com/news/print/2010-09-08/coke-is-the-soda-that-can-t-speak-its-name-in-india-as-pepsi-enters-hindi.html
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