Attention Economy


Friday, September 17, 2010

Global Business - An Interesting Example

A great example of the complex international ties that exist in the global business arena today is provided by the Bharti-Airtel and IBM partnership. India's largest mobile operator, Bharti-Airtel, outsourced its IT operations to IBM in 2004. The partnership has been quite successful so far. Recently, Bharti-Airtel purchased the African wireless telecom operations of Zain (a Kuwait-based firm). Not surprisingly, IBM has won the contract to provide and support the IT backbone for Bharti-Airtel's newly acquired Africa operations.

So, in essence, you have an Indian mobile services company outsourcing the IT operations of its recently acquired wireless telecom interests in Africa (which were purchased from a Kuwaiti firm) to an American multinational.
http://www.livemint.com/Articles/PrintArticle.aspx?artid=FD352A46-C290-11DF-BE6F-000B5DABF613